A enterprise launched throughout the pandemic, that cares for the atmosphere and is sustainable. A therapeutic blanket has been efficiently utilized by therapists to deal with individuals who endure from insomnia, stress, burnout, anxiousness, despair, ADD, stressed leg syndrome, autism, Alzheimer’s, Parkinson, and many others. BR talked with Miruna Pantazi, co-founder Koala Dwelling Store, and came upon extra in regards to the enterprise concept, first steps, positioning in the marketplace, competitors, the COVID-19 pandemic affect and lots of extra.
By Romanita Oprea
How is Koala Dwelling positioning on the Romanian market?
Koala Dwelling is a neighborhood Romanian enterprise that was created for the only goal of serving to our prospects sleep higher, really feel higher and dwell higher. We consider that attaining a way of calm and leisure in our life begins in our houses, within the mattress, on the couch, making a cup of espresso within the morning or making ready a meal.
We design small collections of important gadgets for on a regular basis use, to enchant the attention and profit the physique. The primary merchandise we provide are weighted blankets, a brand new class in our market, however one which has grown significantly in Europe, USA and Australia previously years. Our merchandise are meant for use and cherished for a few years, encouraging a accountable consumption out of respect for our prospects and our planet.
What’s your primary competitors?
By way of direct competitors, there’s a very restricted variety of gamers out there, nonetheless, our model is the one one positioned in a premium class. Weighted blankets are available many sizes and shapes, what issues most is how they’re made and what they’re made from. We’re addressing a extra educated client, who is worried in regards to the high quality of the merchandise they’re shopping for. That’s the reason we selected to supply the blankets within the E.U. with a family-owned manufacturing facility that specialises in sensory merchandise and may produce them at a really excessive customary – utilizing natural OEKO-TEX cotton and micro glass-beads filling, which is the most suitable choice accessible (they’re pure, chemical-free and make completely no noise). Equal weight distribution can also be crucial for weighted blankets, so the Koala Weighted Blankets are manually crammed with the same amount of micro glass beads in each chamber.
Many weighted blankets we checked out in different markets don’t have a detachable cowl, which we predict is an important factor if you wish to have a long-lasting product. That’s why we additionally designed particular covers with 10 internal ties that connect to the blanket itself ensuring it doesn’t slip inside. We’re sourcing the materials from a Romanian manufacturing facility which permits us to work in small batches and guarantee a really top quality. We provide a number of colors to select from (all dyed with GOTS licensed pigments) and in addition matching pillowcases.
In relation to sleep problems nearly anyone generally is a competitor as a result of it’s such a posh matter. We prefer to assume extra of complementarity as a result of sleep is said to well being, habits, anxiousness, stress diet and so forth.
How does your anti-stress blanket work?
Most individuals use a cover or a light-weight blanket to cowl themselves whereas they sleep. Whereas this will likely really feel mushy and cuddly, the alerts this sends to the mind are fairly the alternative of serving to us settle down and go to sleep. That is the place the Koala Weighted Blanket differs fully – as a result of it has an added weight (therefore the identify weighted) which triggers within the physique what is called Deep Contact Stress Stimulation, a scientifically confirmed technique that will help you sleep higher.
When equal strain is utilized to the physique, there’s a calming impact on the nervous system. This allows an elevated manufacturing in serotonin and dopamine that are the hormones liable for making us really feel glad, but additionally lower cortisol ranges, the stress hormone. One other profit is the pure manufacturing of melatonin, the sleep hormone, which regulates sleep.
Whereas some weighted blankets could make you are feeling scorching or sweat throughout the night time, the Koala Weighted Blanket could be very breathable and appropriate for use all yr.
What are its advantages for confused, burnout individuals?
If you’re confused your cortisol degree goes up. This can be a combat or flight response inbuilt our Paleolithic mind meant to assist our species survive. The cortisol is only a booster that will help you make an prompt resolution, it’s not the imply to degree up for a very long time in our physique. Nevertheless, if our our bodies produce an excessive amount of cortisol for extended intervals of time (due to numerous stressors in our life) it results in anxiousness, stress, burnout, insomnia and much more difficult problems.
Sleep is key for our well being, well-being, dealing with anxiousness, despair, even for sustaining our physique weight. The Koala Weighted Blanket is what stands between you and night time’s sleep. It’s designed to gently hug your physique and apply a mushy strain that just about immediately calms you down and allows you to drift to sleep extra simply. The load is what makes the distinction. The sensation of being wrapped within the Koala Weighted Blanket is like being embraced or having a calming therapeutic massage. It’s designed for particular person use and weighs round 8%-15% of your physique weight. We provide 2 weights – 6.5 kg and 9 kg.
Therapists have successfully used weighted blankets for individuals who endure from sleep problems, anxiousness, stress, burnout, insomnia, despair, ADD, stressed leg syndrome, autism. At present, they are more and more the popular alternative over different sorts of duvets as a result of useful results on sleep high quality.
What about for very heavy work loaded enterprise individuals?
Particularly this section wants night time’s sleep to deal with the heavy quantity of stress coming their approach. Nonetheless, this could include the change of life-style for this section as sleep must be taken care of kind of converse, which means that main a chaotic life till bedtime received’t enable you sleep higher or really feel higher within the morning.
Reaching night time’s sleep may be finished with a correct Sleep Hygiene – no screens two hours earlier than bedtime, no caffeine after 4 pm, no alcohol earlier than bedtime, a temperature of 19-21 levels within the bed room, breathwork or meditation earlier than going to mattress, a calming bathtub and so forth.
What do you supply in a different way?
Being a 100% family-owned enterprise we attempt to work as a lot as doable with different small, native companies who share our values and respect for the planet. Every merchandise is delivered in eco-friendly, recycled or reusable packaging. We don’t use any plastic, as an alternative, every blanket and every cowl is available in its personal reusable premium cotton bag, which is identical lovely material because the covers.
We select high quality over revenue since producing within the EU is dearer than say, China, however this permits us to have a greater management over the complete manufacturing course of. We wish to honour the promise made to our prospects – that our merchandise are made to final for a very long time.
Our primary level of differentiation with different manufacturers who supply comparable merchandise is an ideal combine between kind and performance. We didn’t wish to compromise on both, that’s the reason our merchandise are produced from scratch (we aren’t any resellers or shopping for bulk). It took numerous effort and time to acquire a high-quality weighted blanket which actually helps you sleep higher whereas not compromising its aesthetic – our covers are lovely, have an incredible texture, are simple to look after and can slot in any bed room. We didn’t wish to make individuals select between lovely bedding and a useful weighted blanket. The reactions individuals have after they obtain theirs, the messages they ship us, show that we took the suitable resolution.
How was 2020 for the enterprise? (turnover, shoppers, communication)
Koala Dwelling was launched in late 2020 after having labored a lot of the yr on prototypes, discovering the suitable suppliers and creating he total infrastructure for the enterprise. We just about began on the identical time the pandemic hit so we needed to course right some issues, however we’re huge believers in constraints which result in a extra artistic method.
How have been you impacted by the COVID-19 pandemic and the way did you adapt?
Our enterprise was created within the midst of a pandemic. A worldwide trauma like this must be addressed by the way in which a model is positioned and talks to its prospects. We strongly consider in a delicate way of life, in shopping for long-lasting and moral merchandise, creating much less waste. Our model and merchandise are a mirrored image of those values we deeply engrained in all that we do.
In a approach, the pandemic made all people decelerate and take take a look at what really issues. It additionally created an enormous wave of uncertainty which triggered stress, anxiousness and worry. The Koala Weighted Blanket addresses these points straight as a result of it helps you loosen up, settle down and get night time’s sleep. Many individuals wrestle now to go to sleep and relaxation correctly, rather more so than earlier than this complete pandemic began. After all, there are numerous issues you are able to do – meditate, do yoga, breathwork – however the weighted blanket has a really direct approach of serving to with sleep problems, not like some other product.
What have been the primary actions you took and why?
Sleeping higher and feeling higher shouldn’t be a sophisticated argument to make however we used to dwell such hectic lives that slowing down was a luxurious most of us couldn’t afford. Impulsively you might have a whole world ready to see what’s subsequent, our common lives disrupted in so some ways – it’s no marvel sleep doesn’t come really easy.
I consider that in a approach, we launched Koala Dwelling on the proper time as a result of individuals now need assistance greater than ever. It’s only a matter of getting the message throughout and begin an actual dialog about sleep – why it issues a lot and what you are able to do to enhance yours.
What do you foresee for 2021?
That’s a troublesome query for all companies. We anticipate to see a gentle progress as soon as we attain a bigger viewers and extra individuals begin utilizing the Koala Weighted Blankets and unfold the phrase. The adoption interval is longer than different classes, particularly since this product remains to be unknown. We’ve got to develop each the class and our model which is not any simple job.
We hope Koala Dwelling can at the least supply an island of private calmness and stillness whereas coping with this actuality cocktail and provides our prospects a robust basis every morning after , sound sleep.
What are the primary developments in your business now and what’s your method in direction of them?
As regards to sleep – sleeping higher isn’t a pattern however a must have. This matter has gained a bit extra traction currently, however in comparison with different nations it’s nonetheless very low.
What has grown exponentially although is the Nicely-being class (yoga, mindfulness, self-betterment programs, all kinds of applications you possibly can be a part of). This can be a basic shift, it exhibits individuals begin to be increasingly keen on enhancing their lives (and never in a consumerist method by merely shopping for extra stuff). They wish to be extra educated, take management of what they eat, how they work out, how they assume and really feel. For us that is an immense alternative – training is our primary focus close to sleep and dwelling a greater life. Our hope is to supply our total viewers inspiration to be extra aware and intentional with their selections and life.
Within the Journal on our web site we simply launched a collection of interviews known as “In Mattress With” the place we’ll interview professionals from the medical and well-being business on matters associated to a greater sleep and in the end a greater, more healthy life.
What are the enterprise instructions you wish to talk extra on 2021 and why?
To date we had a terrific response to our model and the conversations we’re constructing with our viewers, however particularly to our merchandise. Overwhelmingly individuals who begin utilizing our weighted blankets are amazed how calming they really feel and the way it actually helps them go to sleep quicker and never get up throughout the night time. After a very long time of experiencing sleep points, waking up rested and recent will really feel wonderful.
We’ve got some new launches ready for subsequent month. There’s a rising curiosity in youngsters’s weighted blankets and it coincides with our plans to supply our prospects the entire vary – toddler, youngsters and adults. We will even design fitted sheets and flat sheets to supply our prospects the entire vary of merchandise wanted to create a wonderful bed room.
Most of all we’re going to keep dedicated to our promise: Serving to individuals sleep higher, really feel higher and lead a extra mild life.